About Section 4: Persuade
If you have assessed the expected business benefits and costs and decided your company should offer a paid family & medical leave benefit in the U.S., you may still need to convince others in your organization. Often, employers have implemented PFML after one individual persuaded senior decision makers. This section serves as a tactical guide for those individuals to "make the case" for PFML internally. If you are a senior decision maker yourself, you may also draw upon this section to convince your peers.
Get Started: Sub-Sections
Determine who your audience is and what motivates them
Lay out a persuasive and customized line of reasoning for why your company should offer PFML
Look around your organization for potential PFML supporters and engage them